Audiobooks are not very popular among Gen Z, with the demographic accounting for only 10% of audiobook listeners. However - they are the top consumers of music. So to help Spotify grab the attention of Gen Z and introduce them to their new Audiobook offering and its diverse library - we decided to use Spotify’s secret weapon: The Artists.

 

We had Gen Z´s favorite artists narrate an ecclectic mix of books which they would never hear coming: Spotify Audiobook Singles.